Achieve Exceptional Results!

Learn the Best Student Retention Practices with Gracie Barra's Exclusive Course
By enrolling in this course, you will become a strategic leader for your school, seeking the long-term growth and development of your professional activities, your team, and your students.
Write your awesome label here.

Why should I take this course?

#1 Specialized Learning:
The course provides in-depth knowledge about student retention in the specific context of Jiu-Jitsu schools. You will gain access to proven strategies and effective techniques to enhance the retention rate in your own school.

#2 Boosting Growth: By mastering student retention techniques, you can drive the growth of your Jiu-Jitsu school. Through the implementation of learned strategies, you can attract more students and, more importantly, keep them engaged and enrolled for longer periods.

#3 Strengthening Community: Student retention is not just about keeping them enrolled, but also about creating a strong and engaged community. The course will teach you how to build and strengthen bonds with your students, creating a welcoming and stimulating environment for everyone.

#4 Proven Results: The course is designed based on experiences and insights from student retention experts. You will have the opportunity to learn from real success stories and implement strategies that have been tested and proven in other Jiu-Jitsu schools around the world.

#5 Long-Term Investment: Student retention is essential for the ongoing success of a Jiu-Jitsu school. By enrolling in the course, you are investing in your own professional development and the sustainable growth of your school. The benefits derived from the knowledge gained in the course will continue to generate positive results over time.

"My retention rate is around 97%, one of the highest in the US."

I currently have 300+ active students. Out of all of them, only 9 canceled. When a student requests to cancel, I try to understand his/her situation and act on it. 
Professor Alexandre (Alê) Ogawa
Third Degree Black Belt Professor and GB San Diego School Owner

Discover Powerful Strategies to Retain More Students and Drive Growth in Your Jiu-Jitsu School!

The Objective, Scope, and Purpose.


The objective of this course is to help you improve your business performance and enhance the student experience by implementing an effective retention framework. The process we have developed will provide the necessary steps to enhance your retention rates.


The scope of this course is to define the concept of "retention" within Gracie Barra and its importance for GB schools. It will help you evaluate your current student retention rates and provide guidance to implement strategies that improve retention, recognizing that it is an ongoing process. The course will help you understand this cycle and put it into practice for the success of your Gracie Barra school.


The purpose of this course is to ensure that more individuals who embark on their Jiu-Jitsu journey stay with us. We need to shift our mindset regarding student dropouts and engage in self-reflection to identify areas where we can improve, rather than placing all the blame on the student.

"Sometimes a simple phone call can solve the problem"

Being a student in my school is like going to your favorite restaurant. You find what's expected; a clean place, good environment, excellent classes, punctuality, and polite staff. 
Professor Diogo Maltorollo
First Degree Black Belt Professor and Manager of GB Aliso Viejo and GB Irvine.

Ask Yourself this Question... 

What are three to five ongoing efforts you have in place to retain your students? The most common answer would be, “I teach a great Jiu-Jitsu class,” or “I teach amazing techniques,” or something that happens on the mats. 

This course is about the tools you can develop that are outside of your 60-minute class to ensure that more of your students continue their journey for longer.

Maximize the Success of your Jiu-Jitsu School

Learn how to build an effective plan for implementing retention strategies to drive the ongoing growth of your Jiu-Jitsu school. By helping more people improve their lives through Jiu-Jitsu, you will achieve greater success in your mission.

Is this course for you?


For anyone who wants to have higher revenue within their GB school.


For anyone who wants to deeply spread the benefits of Jiu-Jitsu to others.


For anyone who wants to create a stronger community.


For anyone who wants to increase student loyalty.

Frequently asked questions

How is this course delivered?

Written course material with some videos at GB Institute. 

Is there a community?

Yes, there will be a Telegram community. 

When does it start? 

The content will be released on March 13th, 2023.

How can I pay for it?

Credit/Debit card. 

Is there a support group? 

You can send all your questions and comments to our community inside the course platform, discussion tab. 

Elevate the Standard of Your School with the Student Retention Course: Keep your students enrolled and strengthen your Jiu-Jitsu community.