Why does Jiu-Jitsu have such a positive impact on people's lives?

This week we rescued a very nice chat that the ICP team had with Professor Flavio Almeida.
Whether you are a professor, an instructor or a student, have you reflected what is behind the Jiu-Jitsu For Everyone Project?
What are the goals that Gracie Barra wants to achieve with this project?
This theme and many others are revealed by the Director of GB in North America, Flavio Almeida.