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What is the Accelerator?

The Gracie Barra Accelerator Program, powered by Lionheart, is designed to unlock your school’s full potential. With a blend of expert coaching and targeted marketing services, we help you create and showcase a thriving, dynamic environment that attracts and retains students for long-term success. Developed by owners and practitioners who have personally faced—and overcome—the same challenges, we understand your journey firsthand.
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Why you need it.

As a franchise owner, you wear many hats—businessperson, community leader, mentor, athlete, and teacher, to name a few. You’re constantly balancing the demands of running a successful business with the responsibility of preserving the authenticity and tradition of Brazilian Jiu-Jitsu. The Gracie Barra Accelerator offers a comprehensive, multi-faceted approach to school growth, helping you manage these challenges efficiently while ensuring long-term success.

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Done for you COACHING

The Accelerator Coaching program focuses on leadership development, management coaching and staff training in student acquisition, engagement, retention, talent cultivation, operational execution, metrics and analysis
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Done with you AGENCY

The Accelerator Agency program introduces an In-House Digital Marketing and Advertising Agency designed to leverage Gracie Barra’s global presence behind a cohesive team of experienced professionals in:

  • Paid social media marketing
  • Social Media content marketing
  • Search Engine Marketing.


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Walter White
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Skills you will learn through Coaching

Through our coaching program, you’ll build important skills that help you succeed as a franchise owner. You’ll learn how to lead and motivate your team effectively, make smart business decisions, and pick up the technical skills that make your operations run smoothly. We’ll focus on helping you put effective processes in place, and you’ll also discover how to use data to see what’s working and keep improving your school
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Leadership Development

Cultivate strong, effective leaders within your BJJ school, empowering your staff to inspire and guide students with confidence and clarity

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Business Acumen

Enhance your understanding of key business principles, helping you make smarter decisions that fuel growth and long-term success

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Technical Skill Acquisition

Ensure your staff are proficient in the technical skills necessary to deliver high-quality instruction and operational efficiency in every aspect of your school.

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Executional Excellence

Create a team that consistently executes strategies with precision, driving results and ensuring smooth day-to-day operations.

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Metrics & Insights

Gain the tools and expertise to track and analyze key performance metrics, ensuring you make data-driven decisions that enhance both the operational and financial health of your BJJ school.

Done-WITH-You Coaching

Our comprehensive coaching services are designed to elevate every aspect of your business. We focus on developing strong leadership, ensuring your team is equipped with the technical skills they need, and fostering a culture of executional excellence. Through strategic guidance, we help your staff execute plans effectively, while our data-driven approach ensures you track key metrics to make informed decisions that drive success and sustainable growth.
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Business Coaching

Designed specifically for school owners, this personalized coaching session offers a deep dive into your school’s operations, growth strategies, and long-term goals. Our experienced coaches, who have successfully scaled their own Gracie Barra schools, provide actionable insights to help you overcome challenges, increase enrollment, and retain students . This one-on-one format ensures tailored solutions that fit your unique situation, helping you unlock your school's potential.


Short version:
Tailored, one-on-one coaching focused on your school's growth, operations, and overcoming challenges. Get personalized strategies from experienced Gracie Barra owners to maximize success.

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 Accountability Coaching 

Achieve your goals faster with our small-group coaching sessions, where you’ll receive focused attention and support to improve productivity and accountability. These weekly meetings create a collaborative environment that fosters growth and development, while helping you stay on track with your key performance indicators (KPIs). With the guidance of seasoned coaches and the support of your peers, you’ll build the habits and systems necessary to run a high-performing school.

Short version:
Small-group sessions designed to boost productivity and keep you accountable. Collaborate with peers and coaches to stay on track with your goals and streamline your operations.

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Program Director Training

Empower your Program Directors with the tools and training needed to excel in their role. These weekly coaching sessions provide structured guidance on managing day-to-day operations, increasing student engagement, and Improving new student conversions. Our expert coaches will help your Program Director implement effective systems that streamline processes and drive results, ensuring your school continues to grow and succeed.



Short version:
Equip your Program Director with skills to improve student engagement, retention, and school operations. Weekly coaching provides structure and actionable strategies for school growth, sales, and potential student conversion

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Instructor Training

Enhance the quality of instruction at your school through dedicated weekly coaching for instructors and assistant instructors. Our sessions focus on refining teaching techniques with the ICP, fostering positive student interactions, and maintaining the high standards that define Gracie Barra. 







Short version:
Enhance instructor performance with weekly coaching on teaching techniques and student engagement, ensuring high-quality instruction and stronger student retention.

For Schools

Unparalleled access to expertise and resources tailored to your school’s growth

Core Features

A proven, scalable approach to coaching and development

Unique Approach

A clear vision & framework for a thriving Gracie Barra Academy goals

Skills you will learn through Marketing

By partnering with our marketing agency, you’ll not only receive essential support to elevate your franchise but also gain a deeper understanding of the strategies we implement. You’ll learn targeted marketing techniques to attract the right students, develop skills to create engaging content that highlights your school’s unique culture, and grasp how to analyze marketing data for informed decision-making. Plus, you’ll discover effective ways to turn inquiries into enrollments and keep your students happy, all while working together with your staff to connect with your local community.
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Targeted Marketing Expertise

You'll learn how to reach the right people for your school through smart marketing strategies. We help you create ads that speak directly to potential students and show them why your school is the best choice.
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Content Creation and Optimization

We focus on working together with your staff to gather authentic content that showcases your school’s spirit to help create content that truly represents what your school stands for.
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Data-Driven Decision Making

With our help, you’ll understand how to track and analyze marketing efforts. This means you can see what’s working and what’s not, allowing you to spend your money wisely and get the best results for your school.
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Lead Nurturing and Retention Strategies

We teach you how to keep potential students interested and engaged through automated email campaigns. You’ll learn how to turn inquiries into memberships and keep your current students happy and coming back for more.
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Collaboration & Community Engagement

You’ll develop skills in connecting with your local community, creating a strong environment that attracts new students and keeps current ones involved.

Done-With-You Marketing

What sets us apart is our deep-rooted experience in producing marketing that speaks directly to your community’s values and aspirations. By collaborating closely with your staff and Gracie Barra to gather authentic footage, we create compelling content that appeals to potential students while also strengthening your existing base to boost retention. As BJJ practitioners ourselves, we understand the nuances of our community, enabling us to guide you in effectively representing your school's values and strengths. Together, we’ll foster a thriving environment for all.
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Paid Ads

We take care of everything for your Facebook and Instagram ads—creating, testing, and managing campaigns to attract the right students. Our approach ensures your ads perform well, bringing in new leads and growing your school. Plus, we track how much you're earning from your ads with clear reports, so you know exactly where your investment is paying off.

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Social Media Content

We handle the entire content process—from creation to scheduling and posting—ensuring your social media stays fresh and active. With a well-planned monthly content calendar, we develop a strategic approach tailored to your school’s goals and audience, keeping you ahead of competitors. We also track how each post performs, adjusting the strategy to maximize engagement and maintain a competitive edge in your market.

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Search Engine Marketing 

We take a holistic approach to SEO, optimizing the technical aspects of your website while aligning it with your overall marketing efforts. This helps your school rank higher on search engines, making it easier for new students to find you and ensuring your online presence supports your growth.

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Centralized CRM 

We design high-converting landing pages tailored to your school's offerings, effectively capturing leads. Our automated email campaigns nurture these leads with timely, targeted messages that turn inquiries into enrollments. Plus, you’ll have a one-stop dashboard that gathers all your leads, tagging them for easy tracking, so you can see where your marketing dollars are spent most efficiently. This automation saves you time while ensuring every potential student is guided smoothly through the process.

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Training & Guidance

We provide specialized training for Program Directors and staff on how to capture, showcase, and communicate to share the unique culture of your school through existing students.  This approach not only enhances  marketing efforts but also fosters a stronger sense of community within your school.

Testimonials

#is unexpected | #is awesome | #has quality features | #saved my life | #is the best

LearnWorlds is the best learning platform I found so far. I was pleasantly surprised with the possibilities.
Josh Stobbard
LearnWorlds is the best learning platform I found so far. I was pleasantly surprised with the possibilities.
Josh Stobbard
LearnWorlds is the best learning platform I found so far. I was pleasantly surprised with the possibilities.
Josh Stobbard
"In Jiu-Jitsu, you either win or you learn." Contact us now for a consultation on how to elevate your BJJ school’s performance.