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What is the Accelerator?

Developed by owners and practitioners who have personally faced—and overcome—the same challenges, we understand your journey firsthand.

The Gracie Barra Accelerator Program, powered by Lionheart, is built to unlock your school’s potential. Through expert coaching and targeted marketing, we help you create an environment that attracts and retains students for long-term success—all from a team who’s been in your shoes.
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Why You May Need It

As a franchise owner, you wear many hats—businessperson, community leader, mentor, athlete, and teacher, to name a few. You’re constantly balancing the demands of running a successful business with the responsibility of preserving the authenticity and tradition of Brazilian Jiu-Jitsu. The Gracie Barra Accelerator offers a comprehensive, multi-faceted approach to school growth, helping you manage these challenges efficiently while ensuring long-term success.

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Coaching - Done With You

The Accelerator Coaching program focuses on leadership development, management coaching and staff training in student acquisition, engagement, retention, talent cultivation, operational execution, metrics and analysis.
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Agency - Done With You

The Accelerator Agency program introduces an In-House Digital Marketing and Advertising Agency designed to leverage Gracie Barra’s global presence behind a cohesive team of experienced professionals in:


• Paid Social Media Marketing
• Social Media Content Marketing
• Search Engine Marketing

"Discipline and consistency. I owe these two factors for all have attained in my life." - Carlos Gracie, Jr

Our Services

See How We Can help You

Get These Coaching Skills

Through our coaching program, you’ll build important skills that help you succeed as a franchise owner. You’ll learn how to lead and motivate your team effectively, make smart business decisions, and pick up the technical skills that make your operations run smoothly. We’ll focus on helping you put effective processes in place, and you’ll also discover how to use data to see what’s working and keep improving your school

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Leadership Development

Cultivate strong, effective leaders within your BJJ school, empowering your staff to inspire and guide students with confidence and clarity

Business Acumen

Enhance your understanding of key business principles, helping you make smarter decisions that fuel growth and long-term success

Technical Skill Acquisition

Ensure your staff are proficient in the technical skills necessary to deliver high-quality instruction and operational efficiency in every aspect of your school.

Executional Excellence

Create a team that consistently executes strategies with precision, driving results and ensuring smooth day-to-day operations.

Metrics & Insights

Gain the tools and expertise to track and analyze key performance metrics, ensuring you make data-driven decisions that enhance both the operational and financial health of your BJJ school.

For Schools

Unparalleled access to expertise and resources tailored to your school’s growth

Core Features

A proven, scalable approach to coaching and development

Unique Approach

A clear vision & framework for a thriving Gracie Barra Academy goals

Why Choose Us?

Our comprehensive coaching services are designed to elevate every aspect of your business. We focus on developing strong leadership, ensuring your team is equipped with the technical skills they need, and fostering a culture of executional excellence. Through strategic guidance, we help your staff execute plans effectively, while our data-driven approach ensures you track key metrics to make informed decisions that drive success and sustainable growth.

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Business Coaching

Tailored, one-on-one coaching focused on your school's growth, operations, and overcoming challenges. Get personalized strategies from experienced Gracie Barra owners to maximize success.

 Accountability Coaching 

Small-group sessions designed to boost productivity and keep you accountable. Collaborate with peers and coaches to stay on track with your goals and streamline your operations.


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Program Director Training

Equip your Program Director with skills to improve lead nurturing, enrollment, student engagement, retention, and school operations. Weekly coaching provides structure and actionable strategies for school growth, sales, and potential student conversion.

Instructor Training

Enhance instructor performance with weekly coaching on teaching techniques and student engagement, ensuring high-quality instruction and stronger student retention.

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Write your awesome label here.

Leadership Development

Develop yourself into a stronger, more effective leader, empowering you to inspire others with confidence, empathy, and purpose, both on and off the mats.

"We are all born with unmeasurable courage and determination, but it is as we go through the trials of rigorous training that we rediscover those gifts.."- Ricardo Almeida 

Get These Marketing Skills

Partnering with us gives you essential support to grow your franchise and a clear understanding of our strategies. You’ll learn to attract the right students, create content that reflects your school’s culture, analyze marketing data, convert inquiries into enrollments, and keep students engaged—all while strengthening connections in your local community.

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Targeted Expertise

You'll learn how to reach the right people for your school through smart marketing strategies. We help you create ads that speak directly to potential students and show them why your school is the best choice.

Content Creation and Optimization

We focus on working together with your staff to gather authentic content that showcases your school’s spirit to help create messaging that truly represents what your school stands for.

Data-Driven Decisions

With our help, you’ll understand how to track and analyze marketing efforts. This means you can see what’s working and what’s not, allowing you to spend your money wisely and get the best results for your school.

Lead Nurturing and Retention Strategies

We teach you how to keep potential students interested and engaged through automated email campaigns. You’ll learn how to turn inquiries into memberships and keep your current students happy and coming back for more.

Collaboration & Community Engagement

You’ll develop skills in connecting with your local community, creating a strong environment that attracts new students and keeps current ones involved.

"Discipline and consistency. I owe these two factors for all I have attained in my life." - Carlos Gracie, Jr

Why Choose Us?

What sets us apart is our deep-rooted experience in producing marketing that speaks directly to your community’s values and aspirations. By collaborating closely with your staff and Gracie Barra, we help you create compelling content that appeals to potential students while also strengthening your existing base to boost retention. As BJJ practitioners ourselves, we understand the nuances of our community, enabling us to guide you in effectively representing your school's values and strengths. Together, we’ll foster a thriving environment for all.

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Paid Ads

We handle everything for your Facebook and Instagram ads—from creation to testing and management—to attract the right students and grow your school. Our approach drives results and provides clear reports, so you see exactly where your investment pays off.


Social Media Content

We support you through content creation, scheduling, and posting to keep your social media active and engaging. With a strategic monthly calendar tailored to your school’s goals, we track performance and adjust to maximize engagement and stay ahead of the competition.
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Write your awesome label here.

Search Engine Marketing 

Our SEO approach covers it all—improving your website’s technical side and syncing it with your marketing. This boosts your search engine ranking, making it easier for new students to find you and helping your school grow.

Centralized CRM 

We create landing pages designed to capture leads for your school and use automated email campaigns to turn interest into enrollments. With a one-stop dashboard to track and tag leads, you’ll know exactly where your marketing dollars work best—saving you time and guiding every potential student seamlessly through the process.
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Write your awesome label here.

Training & Guidance

We provide specialized training for Program Directors and staff on how to capture, showcase, and communicate to share the unique culture of your school through existing students.  This approach not only enhances  marketing efforts but also fosters a stronger sense of community within your school.